Study blog: Visual Branding

What is visual branding?

Brand identity refers to how the customers perceive your brand. Therefore, visual brand identity determines how the consumers will see you as a brand visually. We live on era that only texts don’t work anymore we need to use images to positively influence how they see you/brand.

The visual part of a brand identity should be consistent because in every aspects the audience will be judging and make their minds about what you are and what you are selling.

20 tips to build a successful visual branding

Elements of visual branding

(buzzorange.com)

(sametz.com)

New age for visual identity

The New Age Of Visual Identity

The Internet revolution and the current age of the social web has altered forever how brands express who they are and why they matter. The shift from the “organization” to the “individual” is now the order of the new age. The Internet age has brought a new value system based on the speed of change.

The new generation of digital brands – Google, Amazon, Yahoo, eBay, and Facebook are immersed in a dramatic world of disruptive innovation and a need for constant change. This generation of digital brands has created its own visual language, culture, and iconography from the unbridled energy of the digital playground they were born into. Speed and a willingness to embrace change are at the essence of these new brands. And so it is for brands in all categories, both consumer and business-to-business.

Branding strategy now has a six-month horizon and brand identities are created in a much more informal structure than how corporate identity legends Paul Rand, Saul Bass and Walter Landor did things 40 years ago. Creating a corporate or product brand identity program today, designers are challenging the status quo of 20th century corporate values and creating customer / consumer centric, flexible, multi-sensory experiences that are flexible to the brand’s individual expressive needs.

In our virtual world, the rules are constantly reinvented; visual identities can no longer be static physical markers. Instead the visual identities and design vocabulary have evolved to reflect the philosophies of the new generation of business leaders. Enlightened business leaders realize that to create an emotionally powerful, highly valued brand, they must represent an emotionally based idea beyond the product. They’re not designing logos, but engaging and compelling experiences!

In order for the visual identity programs for their brands to remain relevant in a sped-up world, requires a real commitment that is visionary, flexible, and visceral reflecting the shared values with consumers.

If the vision for your brand in the 21st century is not centered in a rich emotional connection with customers, and the visual identity of your brand is not well defined, your brand may be visible, but it will lack personality. And a brand without personality is a brand without a soul. And although a visual identity is a small component of your overall brand expression, it is still the first connection forged in the mind of the consumer. (http://www.brandingstrategyinsider.com)